E-Commerce Funeral Caskets Brand
$1.26M in purchase value in 12 Months
Tracking period: Jan 1, 2025 – Dec 31, 2025
Results (12 Months - Top Performing Campaign)
- Purchase Value: $$1,263,419
- Amount Spent: $46,932.36
- Purchases: 597
- Cost per Purchase: $78.61
- Purchase ROAS: 26.92x
- Outbound Clicks: 210,616
The Client
This e-commerce funeral caskets brand needed a reliable, scalable Meta Ads engine that could generate purchases efficiently while maintaining strong profitability. Across 2025, Meta Ads delivered high volume reach and strong return on ad spend.
The Challenge
Drive consistent purchase volume in a high-consideration category while keeping acquisition costs efficient and ROAS strong.
- Drive purchases for a high-consideration, emotionally sensitive product category
- Keep acquisition costs predictable while maintaining strong ROAS
- Generate enough qualified traffic to consistently convert into purchases
Our Approach
Conversion-focused optimization
We prioritized purchase outcomes and ensured campaigns were optimized toward transactions (not just traffic).
Scalable full-funnel structure
Built a structure that supports both steady purchase volume and efficient retargeting—so spend stays productive as scale increases.
Efficiency guardrails
Kept cost per purchase and ROAS as primary success metrics to protect profitability while maintaining volume.
Summary
In 2025, Meta Ads generated 597 purchases on $46.9K in spend at a 26.92x ROAS, averaging $78.61 per purchase—resulting in roughly $1.26M in tracked purchase value.
- Purchase-focused optimization
- Scalable full-funnel campaign structure
- Efficiency guardrails to protect ROAS and cost per purchase
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