E-Commerce Jewelry Store
106 purchases • $67,922.93 purchase value • 7.61x ROAS
Tracking period: Jan 1, 2025 – Dec 31, 2025
Results (12 Months - Top Performing Campaign)
- 106 purchases
- $67,922.93 purchase value
- 7.61x ROAS
- Spend: $8,922.10
- Cost/Purchase: $84.17
Challenge
Scale jewelry purchases profitably while avoiding wasted spend across too many campaigns.
Strategy
- Scale the highest-ROAS purchase campaigns
- Ongoing creative and audience testing to sustain performance
- Cut/refresh low-ROAS campaigns to reduce waste
Our Approach
Scale winners, fast
We identified the campaigns producing high ROAS and consistent purchases, then prioritized budget and attention around them.
Control creative + audience fatigue
Jewelry performance depends heavily on creative testing and audience refresh. We leaned into iterative testing to keep performance from decaying.
Cut waste aggressively
Low-ROAS / high-CPP campaigns were flagged quickly so spend stayed concentrated on what generated purchase value.
Results
In 2025, Meta Ads generated 597 purchases on $46.9K in spend at a 26.92x ROAS, averaging $78.61 per purchase—resulting in roughly $1.26M in tracked purchase value.
- Top campaign: 7.61x ROAS with 106 purchases
- Multiple supporting campaigns achieved 4.44x–10.06x ROAS
- Low-return campaigns were identified quickly to protect budget efficiency
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