Local Plumbing Company
717 Leads from Google Ads (2025)
Tracking period: Jan 1, 2025 – Dec 31, 2025
Results (12 Months)
- Ad Spend (Cost): $152,481.63
- Leads: 717
- Cost / Lead: $212.67
- Clicks: 3,896
The Client
A plumbing company wanted consistent, high-intent lead flow (calls + forms) from Google Ads throughout all of 2025. We managed and optimized their account to drive steady lead volume while keeping cost per lead controlled.
The Challenge
- Generate a reliable stream of plumbing leads in a competitive local market
- Keep lead costs predictable while maintaining volume
- Capture urgent, high-intent searches (customers needing service now)
Our Approach
High-intent search capture
Plumbing is urgent and search-driven. We focused spend on keywords and intent that drive calls and quote requests.
Lead-focused conversion strategy
Optimization centered on real lead actions (calls + forms) to ensure spend was being judged by outcomes—not traffic.
Budget efficiency with scale potential
Campaigns showing Limited by budget indicating performance could likely be scaled further by increasing budget on top-performing segments(current objective & goal in 2026).
Summary
In 2025, this plumbing company generated 717 total leads from Google Ads at an average $212.67 CPL, with the strongest active campaign set producing 541 leads at $190.12 CPL—and clear upside to scale due to budget constraints.
- Prioritized high-intent plumbing searches
- Optimized for lead actions (calls + forms)
- Focused budget on segments producing the best CPL
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