Read Our Frequently Asked Questions
Get clear answers to the most common questions about Google Ads management.
Yes. We manage Google Ads (Search, Shopping, Performance Max) and Meta Ads (Facebook/Instagram) together or separately, based on what will drive the best CPL, ROAS, lead quality, or revenue for your business.
Google captures high-intent demand (people actively searching). Meta creates demand and volume with creative and audience targeting. Many brands win by using both—Meta to generate volume, Google to capture ready-to-buy intent.
Some accounts see improvements in the first 1–2 weeks after launch and fixes, but strong performance typically builds over 30–60 days as data accumulates and testing compounds (especially for Meta creative testing).
Budgets depend on competition, geography, and your goals. Lead gen needs enough volume to generate consistent weekly conversions. E-commerce needs enough data to optimize toward profitable purchases and stable ROAS. We’ll recommend a realistic starting range after review.
Most clients prefer flexibility. We typically offer month-to-month after onboarding, with clear expectations for the first 60–90 days of testing and optimization (where performance stabilizes and improves).
Yes—always. Your Google Ads and Meta ad accounts remain yours, and you keep full admin access. We manage campaigns inside your accounts and keep everything transparent.
Yes. We verify and improve tracking across GA4/GTM and platform conversions. For Meta, we also support Pixel and Conversion API guidance where applicable. Accurate tracking is required for reliable optimization.
Weekly optimization and testing: targeting, keywords/search terms, negative keywords, bids/budgets, ad copy/creative tests, audience refinement, and landing page recommendations—plus clear reporting tied to leads/orders, CPL, ROAS, and trends.
We use intent-based structure, negatives and exclusions, tighter targeting, and ad copy/landing page messaging that pre-qualifies. We also review search terms (Google) and audience/creative signals (Meta) to reduce junk leads.
Prospecting finds new people likely to convert based on audiences and creative. Retargeting follows up with visitors, engagers, or cart abandoners to bring them back. We typically run both, with budgets adjusted based on performance.
Creative testing is everything. We test hooks, angles, offers, formats, and messaging while refining audiences and placements. Strong landing pages and clear conversion tracking are essential to keep acquisition costs stable as spend scales.
Structure and search term control drive efficiency. We focus on intent, keyword strategy, negative keywords, ad testing, and landing page alignment—then optimize bidding and budgets based on real conversion data to improve CPL and ROAS.