Organic link promotion: what it is and why it is needed

Google is considered a pioneer in the fight against low-quality texts. As early as 7 years ago, this service started using the latest algorithm to identify low-quality content with over-saturated keywords and phrases. I note that up to this point, the texts artificially stuffed with keys, successfully ranked on the first pages of the output. At the same time, such texts were not beneficial

for lack of substance. 

Today, all the leading search engines are set to war against the unnatural promotion of Internet resources. It is the placement of text materials with the use of direct links to the promoted site (article or natural links promotion) is the most relevant method. 

Mechanism: contextual links are placed in the body of the text material, during the creation of the material, which do not arouse suspicion of the search algorithm, as they look quite natural and organic. It is important that links are placed not in the sidebar and separate blocks, but exactly within the article itself. At the same time, users receive useful and demanded content of Internet resources based on their requests. Websites that focus on organic links often have higher domain rankings, rankings and overall SEO performance

Conclusion: promotion of websites through the placement of organic links is a part of SEO-promotion, where competent search engine optimization is applied. 

Where to start?

Link promotion starts with a project (if the site is just launching) or internal site optimization (if the site is already active). We’ll be looking at the second option. 

Basic work to improve the effectiveness of key metrics (depth of browsing, bounce rate, time on site) should be performed according to the following algorithm:

1. Performance of works on collection. 

2. On the basis of the semantic kernel the structure of the resource is performed. 

3. Customizing web page addresses. 

4. Making a relevant map of the Internet resource (meta tags are set). 

5. Customizing resource microdata (advanced snippets). 

6. Setting a high loading speed of the site and each page (remember that 53% of visitors will leave the resource if the load takes more than 3 secs. ). 

7. Re-linking (placing links to other materials within the article). 

8. Confirmation of the site’s search engine ranking (in TOP 100). 

5 basic rules when promoting with organic links

Developing an online resource with organic links is a process that needs to be done on a regular basis. The standard algorithm of actions in article promotion of the site consists of the following five steps:

1. Compiling a competent semantic kernel

The basis of the foundations of this method of promotion is the semantic kernel. It is created based on targeted queries and research of competitors’ sites. 

2. Prioritizing keywords

You need to pay special attention to the distribution of low-frequency priority keyword phrases on the main page of the site. This page is the unifying priority of the company and therefore should cover all areas of work. 

3. Creating unique text materials

At this stage it is necessary to compose a competent technical task for a writing specialist: structure, technical parameters, keys, LSI-words. A prerequisite for organic promotion is the text uniqueness rate (from 95% according to leading text evaluation programs, in medical and legal texts from 80%), nausea rate (academic 6-9% and classical 4-5%). 

4. Proper text design

The text should have structure, paragraphs, bulleted lists, headings, presence of graphics and hyperlinks. It is also recommended to insert short videos on the topic into the text. This increases the ranking of the material and the interest of the public. 

5. Periodic filling of the site with materials

Work with the site (promotion, optimization) should take place on a regular basis. It is necessary to replenish the resource with new publications in such sections as “Main articles”, “News”, “Blog”, “Questions and answers”. Optimize materials should be optimized for one or more queries that are embedded in the semantic core. It is welcome when links from blog articles leak weight to the main selling web pages.